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I frequently get inquiries wondering what SEO writing is and how to become an SEO writer.
Questions concerning “writing for SEO” or “basic SEO writing” are the typical Google search terms by people who are interested in freelancing as a profession but are unsure of what it entails, the skills required, how much they can expect to make, etc.
Let’s look first at why everyone is keen on ranking first on Google.
These figures show that while being on the first page is fantastic, it is almost impossible for every page to obtain first-page results.
Again, it’s difficult for every company aiming for a Page 1 position to get there as there are only 10 results on the first page (based on how most users have their browsers configured).
Because of this, even if there is considerably less traffic, I think that ranking anywhere between the top two and three pages is beneficial.
You could believe that being on the following pages guarantees that “Nobody will locate my business here.”
My response is that when consumers are serious about making a purchase, they are more inclined to explore outcomes in greater detail (ie, search past the first one or two pages of Google). I do. If you’re serious about purchasing, don’t you search when you’re looking?
As a result, being on Page 2 or 3 of Google will undoubtedly result in less traffic, but it may also attract more serious customers. Once more, not every company can appear on Page 1 of Google. Although it is a mathematical impossibility, getting found online is still possible.
You can, and it’s okay to be on Page 2 or 3.
What Does a SEO Writer Do?
In simple terms, an SEO writer produces copy written in a particular way to increase a website/blog’s visibility in search engines. They can be either a content writer or a copywriter depending on the goal of the content whether.
A copywriter focuses on creating content that helps customers in taking action, and a content writer creates pieces for the blog, social media, etc which are more informative.
Additionally, these guidelines used by SEO writers are subject to p (and also relevant and applicable to blog writing) periodic modification since search engines like Google, Yahoo!, and Bing are always modifying their algorithms to make their search results relevant for online users.
SEO content writers are also known as:
- SEO content writers,
- digital writers,
- SEO article writers,
- SEO copywriters,
- SEO writers,
- online writers,
- web copywriters,
- SEO article writers,
- SEO copywriters,
- SEO writers,
While people may interchangeably use SEO
How SEO Writing Can Get You on Page 1 of Google
For instance, one of our clients wants to rank on Page 1 of Google. Let’s assume the client’s website only appears on page 7 of Google’s search results for “positive psychology certificate.” They may choose an agency that employs an SEO writer to create content that will help their website rank highly on Google.
These experts create a wide range of material, including everything from press releases and product descriptions to online articles and blog entries.
The term “content” also refers to images, moving pictures, slideshows, and infographics. Depending on their conditions, web writers may be in charge of making sure that everything is “SEO Optimized” before content is submitted to a website.
Basic SEO Optimization
SEO optimization includes, but is not limited to:
- choosing the right keywords and using them appropriately (e.g., in the title/headline, subtitles, sporadically throughout the material, in anchor text, etc.)
- making use of long-tail keywords;
- understanding how to create clickable, or “clickbait,” headlines;
- avoiding keyword stuffing, and
- Writing with the guidelines for “helpful content” in mind (e.g., valuable content with no chunky text, headlines that “direct the reader” to the information they need quickly, writing shorter sentences, utilizing links where appropriate, etc.).
There are differences between creating material for the web and other platforms eg. social media.
One explanation is the abundance of online content. You don’t only optimize to get on page 1 you also need to grab the attention and interest of readers for them to click on your content.
Additionally, online users prefer to skim material rather than reading it in its entirety.
As a result, SEO writers must understand how to create “scannable” material rather than long blocks of text that put off many readers.
Content writer career path: A few things prioritize to start your content writing career
Can you become a content writer with no experience? Yes! As long as you know and you could create valuable content that could serve the needs of readers (not just about the of the search engine requirements) then you’re good to go.
Is there a degree you need to become a content writer? Well, a degree in Communication Arts or related studies is helpful but you don’t necessarily need that to get a content writing job. The best path thing than just a degree would be to come up with a writing portfolio, write for websites and businesses, and have knowledge about SEO and you’re up for the job in no time!
If you want to know how to become an SEO writer, well here are some tips:
An understanding of SEO’s fundamentals
Although you don’t need to be an SEO expert, you do need to have a basic understanding of what SEO is and how “content” fits into the bigger picture. This entails understanding terms like “keywords,” “how to do keyword research,” “blackhat” and “white hat” SEO strategies, “themed material,” “the impact of SEO changes like Google’s current Helpful Content Update,” etc.
Effective interpersonal skills
By phone and email, you will be in charge of informing clients and other departments and freelancers (such as the web design department, the marketing department, and the videographer) about the specifics of the project, such as deadlines and the type of material required.
Outstanding research abilities
The SEO writer often has to do their own research before beginning to create the text. This research may include talking to potential clients, developing writing angles, locating statistics, etc.
Be organized
Whether you work for a firm full-time or freelance, you’re essentially given a job and left alone to do it as an SEO copywriter. To achieve deadlines, you must be driven by yourself and well-organized.
The deadline-driven nature of SEO writing is challenging. This is due to the fact that a project cannot advance past a particular stage until the “copy / content” is generated. Therefore, your ability to achieve your deadlines affects the tasks of many others.
Additionally, you will frequently be juggling several projects at once if you produce material. This is particularly valid if you freelance. The capacity to keep it all straight – and attend to back-end office tasks like billing – requires you to be extremely organized. You may have standing orders from five separate clients due in a range of three or four days.
Extensive writing ability
Many clients will demand that you write according to certain standards, such as Chicago style or their own internal writing style. Naturally, the material needs to be factually and grammatically accurate, fit the organization’s “tone,” have excellent editorial flow, and be educational or beneficial to the reader.
Willingness to continuously learn
It is not a field that is static; search engine optimization is volatile. You should be aware of keeping up with the most recent criteria and trends in the industry as search guidelines are continuously changing. This entails adding specific websites to your bookmarks and regularly reading them (such as SeoBook.com and SearchEngineLand.com).
No Degree? No Problem When You Freelance
Some employers want a BA degree in a discipline connected to English, such journalism, public relations, or communications, combined with some years of writing experience if you’re looking for a full-time, on-site job (eg, 2-4 years).
When you work as a freelancer, a degree is rarely required. Clients frequently only want to know whether you are capable of producing SEO-friendly content. For proof that you CAN produce this kind of material, they could ask for customer references and/or writing examples. It is best to have these writing
Since then, I haven’t looked back.
My freelance writing business took off like a rocket. I formed a full-service online writing company in 2008, and these days, it’s practically the only type of writing I do for clients.
Not only that, but knowing how to write SEO content taught me more about how to market online — it’s different than traditional marketing in a lot of ways. Once I realized this, a whole new world opened up.
Then, I created ebooks and guides — and they sold. This gave me another stream of income that I’ve built over the years. These days, if I never land another freelance writing gig, I can survive just off the info products and services I’ve created and sell online.
And all of this happened because I learned how to write SEO content. It’s that important if you do business on the web, in my opinion.
Without any SEO writing samples, I actually got my first customer. I made a sales pitch based on my background as blog writer and ghostwriter for a platform.
When they requested examples, I provided them a few of my non-SEO samples, which were articles. Although they loved them, they requested that I “SEO” optimize them. I did (to show that I was familiar with SEO), and I was hired.
Finding Content Writing Jobs
1. UpWork
The biggest online freelancing marketplace right now is UpWork.
Although there are still a lot of low-paying jobs available, if you know how to “work the system,” you may earn a fortune. But personally, I don’t take on projects that would require a lot of time for such meager pay.
Every day, thousands post jobs there showing that the need for online writers is so great.
2. Reach out directly
If job boards aren’t your thing, reaching out to organizations that could want your skills directly is one of the greatest methods to locate SEO writing gigs. These are businesses that specialize in SEO, web design, digital marketing, etc.
SEO Writing Practices after Google’s Helpful Content Update
Publishing large amounts of material utilizing the strategy of rewriting existing content and attempting to rank for only a few of them was an outdated SEO approach. You will experience issues if you continue to rely on it.
With this new tweak, Google won’t only examine each post to determine its ranking on its own. It will examine all of your material in its entirety to provide a “signal” pertaining to each of your domains indicating whether or not your content is overall of high quality.
You run the risk of losing some valuable places on SERP if the majority of your material is low quality and created only for search engine tools.
How to strategize your content from now on?
Let’s now get to the tactical part. I’ve got some tips to help you improve the quality of your content, always having the user as a priority.
Focus on creating content for your buyer persona
Have you actually picked out your buyer persona? You need to have a good understanding of buyer persona as a basic SEO knowledge from now on.
AI Writing is okay, but not too much
AI writing is an easy way to create volumes of content. But does the number of articles answer the pain points of your target users?
While it could be helpful to jumpstart your mood for writing, you know and understand your audience more than they do.
Add something unique
The problem with skyscrapers is that most of them are long-form content but they seem all to be the same! As a content writer, always come up with a fresh perspective or idea when writing these to create a better chance at ranking.
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