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So here are some blog writing tips for beginners, in case you have your own (as part of your business or you want to start one). This is a general discussion of what you can do to start immediately.
As far as content writing is concerned, blogs are an easy and fast way to deliver additional content to your site while also effectively utilizing SEO techniques.
Blogs can be brief, 300-word blurbs with keywords that concern subjects relevant to your company. Additionally, blogs offer the opportunity for potential customers and clients to interact with your content.
Blogs as Clever Marketing Tool, Not Just a Diary
Although it may not look like much at first, a well-crafted blog can be a prime magnetizing force for a website. It is a clever tool that allows you to talk about your products and services in a casual manner that actually pulls the customers in and sparks their interest, prompting them to take action.
A blog writer can turn this section of your site go from collecting dust to bearing the fruits of your latest endeavors –– within days.
Now you might be thinking that if blogs are written in a casual tone about the services I already know about, why couldn’t just anybody create them?
The difference is in one word, content.
A blog content writer doesn’t just craft a clever piece of prose outlining your latest product but packages it in such a way that it is peppered with prime keywords that pertain to it, allowing search engine users to be driven directly to your site.
When you add a blog that is constantly updated to your company’s website you subtly make the shift from a sales-driven portal to an information provider.
As people become more educated consumers, they are more likely to spend time researching what they are interested in before making a purchase.
As a blog writer, you can create a series of interesting, well-crafted blogs for your site, you will naturally attract those consumers to it, provide them with all of the information that they need, and finish up with a call to action.
Done in a naturally casual voice, your blog will become the newest, hardest-working member of your any sales/ marketing team.
Blog Writing Tips for beginners who is starting a personal blog
First things first, you need to learn about keyword research. I have written a comprehensive keyword research guide that you can refer to.
Because the manner in which a blog writer (or if in case you want to take the path of being a content writer) places keywords on a page can be just as important as the keywords themselves. Once you’ve got your stellar list of keywords, you don’t just toss keywords onto the page like sprinkles on an ice cream Sunday.
Clumsily using the keywords can limit their effectiveness or even render them useless.
There are three important concepts that every content writer should know regarding keywords. How well the concepts are followed will go a long way in determining how a site ranks among search engines, like Google, Bing and Yahoo!.
Picking One or Two Phrases per Page
Blog content writers should optimize each page for one or two keyword phrases. It’s difficult to optimize a page for multiple keywords as the best positions for keywords on a page are limited.
Position such as the beginning of a <TITLE> tag should be reserved for the main keyword. Secondary keywords—words that are less important than the primary keyword—should then be used to support the primary keyword.
If you’re using a primary keyword about once every 100 words, the secondary keyword should be used half has much.
Watching Density
The number of times a content writer places a keyword onto a page compared to the number of other words on a page has a major effect on a site’s placement on search engine results.
When a user searches for a keyword phrase, the search engine looks at a page and checks the density—the ratio of the search phrase to the total number of words in the page.
If the density is too high—say 50 percent—a search engine may decide the page was created purely to grab the search engine’s attention.
If the density is too low, the search engine may ignore the page altogether.
Spread Keywords throughout the Site
If a website content writer creates multiple pages using the keyword term or terms, that site is much more likely to place higher on a search engine than a site with only a single page containing the keyword.
Some search engines, like Google, provide two results for a page—one indented underneath the other—and if your site only has a single page devoted to a keyword, this can’t happen.
A professional web content writer can help with keyword use and it may behoove you to reach out to one instead of handling the task on your own.
Blog post template
The best reference I can give you for an effective blog post template is this article I wrote about how to do an on-page SEO since this is the actual process and template that professional blog writers use.
Here are a few tips when you’re just getting started on creating a blog post.
Five Tips to Make You a Better Blog Writer
Being a blog writer really isn’t all that hard, but it can certainly be intimidating. New blog writers always have those fears of, “What if I don’t have anything interesting to say?” and “What if no one reads it?” and, of course “What if I’m not a good writer?”
To help make your blog the best it can be, follow these five simple tips.
Make it easy.
The last thing you want to do in your blog (with very few exceptions) is weigh it down with a lot of technical jargon, preachy sales talk, or minute description. Keep it conversational.
You have other places on your website for describing every last aspect of your products or services, and other places to give declarations about your mission statement or philosophy.
The job of the blog content writer is to chat with your customer. Talking to them like you would in person is perfectly acceptable and even preferred. You really don’t have to worry about whether your writing is professional quality or not – if you can speak clearly, then you can be an effective blog writer.
Make it helpful.
Think about what your customers would really like to hear or know about, and talk to them about those things in your blog. If you don’t know what to say, link to someone who does!
If there’s a relevant topic you don’t know much about, ask your followers for their answers! If you can start a conversation with your blog by getting your readers to post comments, you’ll be well above the curve, and your business will see the benefit.
Make it clear.
You don’t have to know every rule of grammar to be a successful blog content writer, but be sure you’re clear on the basics. Keep your sentences short and direct, and don’t be afraid to use dashes to connect points.
Try not to clutter your post with excessive and unnecessary commas, and above all else, remember to proofread! Misspelled words and poor punctuation are markers of careless and unprofessional blog post writers – not a good message to send.
Make it short.
Your customers most likely don’t have time or patience for long essays. Blog writers that post a few hundred words every few days will get a lot more hits than those blog post writers who post a thousand words every few weeks.
Make it fun!
If you’re writing about something you wouldn’t bother to read about, don’t expect your customers to read about it either.
Strive to meet your customers’ needs with clear, simple, relevant information, stories, or advice. If you can do that, your work as a blog writer will bring you success.
How to create a blog for beginners
You may have to consider the following before committing to starting a blog:
- Find a topic/niche you want to build up on – This can be a general topic or choosing to niche it down (or very specific topic).
- Consider your audience – You need to identify early on who your target readers are, what they usually use (i.e. social media platforms or Google Search?)
- A blog name that would stick with your audience. -This one’s the best part since no one’s stopping you from being creative!
- Frequency of posts – Creating a blog means you need to know how frequent you can commit to post will it be once a moth, everyday, once a week?
- Finding time to create content and scheduling them – Content creation is the most tedious part of writing a blog, it’s also a good thing that these days you can just schedule posts so you won’t have to write everyday like the old days
- Doing keyword research before writing – Keyword research before writing anything can be a great foundation so that you your target audience can find you whenever they search for a specific term
In case you still don’t have one, here are some ways that can help you start your blogging journey.
Microblogging using Social Media
You can start your own blog through Facebook, Instagram, Tumblr, and Twitter. Heck, you can even use LinkedIn for work-related topics!
Create your own website
If ever you want to start your own website and use it for blogging, you have to consider it as a hobby or an investment because the truth is, it’s not easy to start one. Here are a few things that you need to start a blog:
- Domain Name
- SSL
- CMS
- Hosting
- Setting up a theme/layout
- Considering SEO early on
- Keyword Targeting
- Monitoring website content and ranking through analytics
When I first tried creating my website, I was in shock when I found that domain names are not the last thing you need to start a blog.
Good thing I found Namecheap because this is where I found the cheapest domains that also include an SSL and a choice of Hosting. Truth is, I broke my website a few times before I was finally able to set-up it up as I wanted to. Watch out for future articles about my experience using the different hosting options of Namecheap and which I am currently using.
I really commend their Namecheap Support which can help you quickly when you have concerns, for example, I broke my website due to plugins. Haha.
If you’re currently on Namecheap and you’re depending on the support through their ticketing service, then you might be missing out on how you can reach them quickly but using their chat support. If you need tips on finding it, please comment down below!
We’ll have other articles tackling those above in the future so please stay tuned!
Final Words
When blogs first became popular, they were used as a form of private entertainment, with many people treating them like an online diary for their everyday thoughts and musings. However, they soon evolved into forums where information was exchanged and updated regularly, as much as several times per day, and now can be found attached to nearly all major websites.
While you may not be familiar with blogging just yet, you cannot underestimate the power of one on a website – especially for businesses!